THE GOLD CONTINENT
Inspiring Africa™
In 1878 the Welsh-American explorer and journalist, Sir Henry Morton Stanley, wrote the book "Through the Dark Continent". For over a century since, Africa has been referred to as the Dark Continent. When people think of Africa they typically associate it with stagnation, poverty, disease and misery. For these reasons, Africa is considered by many as a dark place and neglected as an opportunity.
However, at The Gold Continent we see the wealth and vibrant economic life that Africa possesses. Gold is associated with wealth. Therefore, we named our company The Gold Continent.
The Gold Continent's purpose is to inspire Africa to transform itself into a community where everyone can realize their potential.
UNLOCKING AFRICA'S POTENTIAL
Every day millions of people throughout the continent engage in business and economic activity in order to survive and thrive. However, most of this economic activity is conducted in the informal economy, where the value they create is not formally recognized. This informal economic activity creates "dead capital". Dead capital cannot be leveraged to create its maximum wealth potential.
Dead capital consists of a variety of things including physical assets, intellectual assets, human capital, information and data.
Innovative solutions are required to help people create value from their dead capital in order to transition from the informal to formal economy.
The Gold Continent develops innovative solutions that help people overcome the problems which prevent them utilizing their dead capital and help them transition from the informal to the formal economy.
GOLD DATA PLATFORM
The first problem we have identified is a lack of records about people's assets. Millions of properties and businesses lack even the most basic records about these key assets. Without this data, people are limited in the scope of transactions they could engage in with formal institutions such as financial, legal, health and other businesses including government. We have developed the Gold Data Platform to help people easily and securely upload, store and share information about their assets with institutions, enabling them to do more transactions creating more value.
Property Assets
Business Assets
-
Over 90% of properties are informal.
-
Upload information about the property and owners to create Property Records.
-
Property Records and related information can be used by people to leverage this asset for mortgages, buy & sell them and many more transactions to improve their lives.
-
70% of informal business are in rural agriculture; 50% of small urban business is informal.
-
Upload information about the business and owners to create Business Records.
-
Business Records and related information can be used by people to leverage this asset for financing to invest in growing the business.